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Market engagement specialist: content, connections and conversations

Come and join my latest conversation with Professor Andrew McStay about the rise of #empathicmedia and related #businessethics Business ethics are the new black and we spoke to Andrew,  Douglas Rushkoff, Mara Einstein, Bob Garfield and others about these issues as part of a new book I have co-written for Kogan Page that's due out next month: https://bit.ly/2qlbS2P I'll be asking questions in comments below, but feel free to chip in replies and ask your own. You can see my previous three discussions with book contributors at links below: David Berkowitzhttps://bit.ly/2JFNYrl Robert Rose: : https://bit.ly/2t2BDq9 Faris Yakobhttps://bit.ly/2K3FaQ6 #advertising #advertisingagency #contentmarketing #creativeindustries #digitalmarketing

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, huge thanks for taking the time to have this conversation and for your input on the book I have co-written with Lazar Dzamichttps://bit.ly/2qlbS2P Andrew's Emotional AI: The Rise of Empathic Media book is published this month by SAGE: https://amzn.to/2tF4MIV You can read a slightly edited and more linear version of this conversation in an article format here on LinkedIn: https://www.linkedin.com/pulse/prof-andrew-mcstay-emotional-ai-justin-kirby/

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, beyond advertising/marketing, what are the wider implications and consequences of these technologies?

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, we've heard A LOT about the robots taking over. Do you think machines can be creative? And, what about branding?

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, can you tell me a bit more about the creative and positive uses?

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, what do you see as the key opportunities and risks for advertising?

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Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, beyond in-house research, what do these technologies mean for advertising?

Justin Kirby

Market engagement specialist: content, connections and conversations

5y

Andrew, What do you mean by ‘emotional AI’ and ‘empathic media’? And, anyhow, how can media actually “empathise”?

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